When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the hope of offering it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, in plain English, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s safe to say that old way of link building is doomed.
What is old way of link building any way? a large percentage of SEO firms will do this, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, and most of them are useless, the name of link spamming sites is justified. The latest google update will definitely downgrade most if not all of these sites, the links on those spamming sites won’t work anymore.
Examples will be great for explanation. In the very beginning, I didn’t know better, I needed to rank the keyword, cargo net, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, the honeymoon lasted until google changed it’s mind. Here is another keyword, chain puller , most back links for this keyword are from articles and posts, almost no plain links, now we have really good ranking for this keyword. Now contextual links win the battle, then what? Actually this is all about content, as long as you dole out high quality content, you will attract readers as well as search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, such as this interesting blog, kaiya eve , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of competitive keywords. As we can see, quality blog marketing is much better than plain link building. Say you’re building your own bogging network, such as truck winch, then it will be easier to do article marketing.
Bottom line is that you should create great content, share the content with people, in the mean time advertise your business with your content, this strategy will prevail in short or long term. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep doing what we have to do till the end of world. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, I believe you should see for yourself, have a taste of this one, Purple Round Sling, good writing, interesting content, indexed and cached, all these points make it perfect for SEO.
Last but not least, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, link your blog to twitter, you should choose to post a tweet for every new post, it’s simple and elegant, no one should miss this tool out.