Beginning early this year, certain search engine made some changes to their search ranking, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, and a few of them even gained a few positions, it becomes clear that link building the old way is the thing of past, probably due to links crammed sites being tossed out by google.
What is old way of link building any way? a large percentage of SEO firms will do this, they add your links to those linking websites without context, the only updates on those websites are the new links, and most of them are useless, we call these sites link spamming sites. The latest google update will definitely downgrade most if not all of these sites, the links on those spamming sites won’t work anymore.
Maybe a few examples will make it clear. When I got into online marketing long time ago, I needed to rank the keyword, http://www.mfrexpress.com/hydraulic-car-dolly-vehicle-positioning-jack-1500-lbs-p-809.html, of course with old way of link building, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, this was the case until google made the change. Something opposite happened to this keyword, chain pullers, we put the link in relevant context, almost no plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, such as this interesting blog, best smartphone , in the beginning I just post to it casually, lately I added nice stuff left and right, now it can even rank the highly competitive keywords. As we can see, creating quality content and blog marketing is what we have to do to get great result. Say you’re building your own bogging network, something like Lift Sling, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, it doesn’t matter you’re doing SEO or advertising your business, now all we have to do is to give our love for creating and sharing nice content and not to worry about the ranking all the time. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, for example http://www.mfrexpress.com/cargo-control-e-track-accessories-c-2_22.html, nice writing, good content, published on popular site, this article serves it’s purpose well.
We’re not finished yet, please remeber, if you don’t take social media account, you’re lost. One thing you can do for your blogs is to install twitter tools, then go ahead register a new twitter account and app, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s simple and elegant, no one should miss this tool out.