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  Short while ago google had changed their ranking algorithm,   the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.

What is old way of link building any way? a lot of marketing companies did and are doing the plain link building, they add your links to those linking websites without context, the only updates on those websites are the new links, and most of them are useless, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.  

Examples will be great for explanation. When I got into online marketing long time ago, I started promote the keyword, Drum Lifter, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Here is another keyword, chain puller , most back links for this keyword are from articles and posts, not too many plain links have been built, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? It all boils down to content, as long as you dole out high quality content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, such as this interesting blog, top smartphones 2011 , I build it as a hobby and kept adding good or mediocre content, and to my surprise, I have high ranks for some of  competitive keywords. As far as SEO concerned, article marketing with great content is the way to go. If you can build a group of your own blogs, such as Laser Level, you will have the power to push any sites up in search engines.

Remember content is king, you just need to create content, share the content with people, and put your keywords in the context you’re good to go, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, be it your business or search rankings, keep doing what we have to do till the end of world. When publisinh articles, I prefer ezine, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, have a taste of this one, Laser Level, quality content, nice presentation, indexed by google, all these points make it perfect for SEO.

Last but not least, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, get a twitter account and API keys, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s easy and really useful, no one should miss this tool out.

  Short while ago google had changed their ranking algorithm,   in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, put it this way, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.

So what exactly is linking campaign the old way? a large percentage of SEO firms will do this,  they add your links to those linking websites without context, the only updates on those websites are the new links, and most of them are useless, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, any links on them will be affected too. 

A few real world examples will help to explain what I said. In the very beginning, I didn’t know better, I needed to rank the keyword, Tow Chains, of course with old way of link building, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, this was the case until google made the change. Something opposite happened to this keyword, chain pullers, we put the link in relevant context, not too many plain links have been built, the rank for this keyword is making me real happy. So contextual link wins this time, what about future? It all boils down to content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, take a look at this blog, kaiya eve couture , I build it as a hobby and kept adding good or mediocre content, the result? I got nice ranking for a few realy nice keywords now. Now you can see, creating quality content and article marketing is what we have to do to get great result. If you can build a group of your own blogs, such as Laser Level, you will have the power to push any sites up in search engines.

Remember content is king, you just need to create content, publish and share with people, and put your keywords in the context you’re good to go, your effort will reward you handsomely in the end. The virtues, persistence and patience, are essential for your success, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, now all we have to do is to give our love for creating and sharing quality content and not to worry about the ranking all the time. One of the best articles directories is EzineArticle, a new article will be indexed and cached in less than an hour, popular blogs will get your post indexed as soon as you post it, I believe you should see for yourself, say this Wheel Strap, quality content, nice presentation, indexed by google, this article is a good example of article marketing. 

By the way, if you don’t take social media account, you’re lost. One thing you can do for your blogs is to install twitter tools, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s real easy and useful, if you don’t use this tool it’s just too bad.