Lately google made some changes to their rank algorithm, in the hope of offering it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, in another word, almost 12% of google search results are useless or of low quality. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it’s obvious that link building the old way is the thing of past, probably due to links crammed sites being downgraded by google.
What is old way of link building any way? a large percentage of SEO firms will do this, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, we call these sites link spamming sites. New google algorithm most likely will punish these link spammers, any links on them will be affected too.
Maybe a few examples will make it clear. When I got into online marketing long time ago, I started with this keyword, Ratchet Binder, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, finally the rank improved a lot, this was the case until google made the change. Here is another keyword, chain puller , most back links for this keyword are from articles and posts, with very few plain links, you can imagine how this keyword ranks. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, as long as you dole out high quality content, your rank will improve over time, since search engines are another kind of readers. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, such as this interesting blog, sue havens toys , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of competitive keywords. Now you can see, creating quality content and blog marketing is what we have to do to get great result. Now imagine you have your own blog network, for instance Binder Chains, you will have the power to push any sites up in search engines.
At the end of day all you have to do is to create attractive content, share the content with people, and put your keywords in the context you’re good to go, your effort will reward you handsomely in the end. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, i.e., selling online or improve your search rankings, now all we have to do is to share our love for creating and sharing quality content and not to worry about the ranking every day. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, here I am going to show you an article in article directory or on a blog, let’s look at this one, Grade 70 Chain , good writing, interesting content, indexed and cached, this article is a good example of article marketing.
By the way, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s easy and really useful, it’s a big loss if you don’t use this tool.