Google made big changes to the ways their search results rank,   in the name of providing more relevant search results for it’s users, google engineers published blog post which indicated there were 11.8% organic search results will be affected, put it this way, almost 12% of google search results are useless or of low quality. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.

So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they add your links to those linking websites without context, the only updates on those websites are the new links, almost all of them are garbage, the name of link spamming sites is justified. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too. 

Examples will be great for explanation. When I got into online marketing long time ago, I started with this keyword, master links, of course with old way of link building, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page,   the honeymoon lasted until google changed it’s mind. Now let’s look at another keyword, chain puller , most back links for this keyword are from articles and posts, with very few plain links, you can imagine how this keyword ranks. So contextual link wins this time, what about future? It all boils down to content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, for instance let’s examine this one, baby stroller , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of  competitive keywords. As far as SEO concerned, blog marketing with great content is the way to go. Say you’re building your own bogging network, something like dog leashes, then it will be easier to do article marketing.

At the end of day all you have to do is to create quality content, publish and share with people, and put your keywords in the context you’re good to go, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, long term strategy is required to improve anything of significance, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, here I am going to show you an article in article directory or on a blog, for example Tie Down Chains, good writing, interesting content, indexed and cached, this article is a good example of article marketing. 

We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, configure your twitter tools prpperly, then every new post on your blog will show up in your twitter page, it’s easy and really useful, if you don’t use this tool it’s just too bad.

Grade 70 Transport Chain and chain binder are heavy duty truck tie downs, both chains and binders are made of carbon steel, the WLL of the chains and binders are higher than most comparable tie down straps , if we compare 5/16” grade 70 chain(typical WLL 4700lbs)to WLL 3333lbs 2” ratchet tie down straps ,  3/8” chain(WLL 6600lbs) to 4” tie downs(5400lbs) , you will see that compare to tie down straps, binder chains are much stronger, and chain binders are even stronger than same size chains, for instance, 5/16”-3/8” binder has WLL 5400lbs which is stronger than 4700lbs WLL of 5/16” grade 70 chain . Another reason chains and binders are considered heavy duty, is their design factor is 4:1 while webbing tie downs have 3:1 typical design factor, see “Design Factor” for reference .

The material recommended by National Association of Chain Manufacturer to make grade 70 chains is carbon steel, the criteria for base steel is Carbon 0.35% max; Phosphorous 0.040% max and Sulfur 0.050% max. When the material meets NACM recommendation, the manufacturing process are under strict quality control, and the final products meet or exceed  DOT requirements, you can put the chains and binders on your 18 wheeler and haul away.

To tie down big rigs such as forklift, bulldozer is what we use grade 70 transport chains and binders for, tie down straps have no chance against these tough guys, the only choice is binder chains and binders , when we talk about backhoe, forklift, we need at least 3/8” grade 70 chains and binders to secure them, for something which has less weight we consider 5/16” chains are good fit, of course we still have 1/2” and up chains and binders, these chains will most likely be used to tie down something out of ordinary, such as battle tanks, or some other applications require super heavy duty chains.

Grade 70 chains can be used for any purpose except overhead lifting. You can use these chains for tearing down trees, tow heavy objects, we some times use these chains to tow our mobile loading dock. We’ve seen forestry service companies use a lot of these chains in their work as well.