Google made big changes to the ways their search results rank, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, the good thing is that those keywords promoted by content rich links are not affected, and a few of them even gained a few positions, it becomes clear that linking campaign the old way is the thing of past, probably due to link spamming sites being tossed out by google.
What is old way of link building any way? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, the content on those sites will never be updated, almost all of them are garbage, we call these sites link spamming sites. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.
Maybe a few examples will make it clear. It was quite some time ago, I needed to rank the keyword, Hook Eye Turnbuckle, of course with old way of link building, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain pullers, we promoted this keyword with articles and blog posts, almost no plain links, the rank for this keyword is making me real happy. So contextual link wins this time, what about future? In fact the only thing matters here is content, as long as you dole out high quality content, not only people will love to read your stuff, so do the search engines. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, top smartphones 2011 , I didn’t put too much effort into it from start, but I never stopped posting, the result? I got nice ranking for a few realy nice keywords now. As far as SEO concerned, blog marketing with great content is the way to go. If you can build a group of your own blogs, for instance Hydraulic Car Jack, you will have the power to push any sites up in search engines.
At the end of day all you need to do is to create quality content, get people to enjoy and share your stuff, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, i.e., selling online or improve your search rankings, keep doing what we have to do till the end of world. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, here I am going to show you an article in article directory or on a blog, have a taste of this one, transport chains, nice writing, good content, published on popular site, this article serves it’s purpose well.
By the way, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s simple and elegant, if you don’t use this tool it’s just too bad.