Rank algorithm update from google weeded out a lot of good or bad websites, in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, say it another way, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, and a few of them even gained a few positions, it becomes clear that linking campaign the old way is the thing of past, probably due to links crammed sites being thrown away by google.
So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, and most of them are useless, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, any links on them will be affected too.
A few real world examples will help to explain what I said. It was quite some time ago, I started promote the keyword, winch straps, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, worst yet, those sites had no content at all. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, this was the case until google made the change. Here is another keyword, chain puller , most back links for this keyword are from articles and posts, with very few plain links, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? Actually this is all about content, so if you create great content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, best smartphone 2011 , I build it as a hobby and kept adding good or mediocre content, the result? I got nice ranking for a few realy nice keywords now. As we can see, quality blog marketing is much better than plain link building. Say you’re building your own bogging network, such as Tow Straps, you will have the power to push any sites up in search engines.
Bottom line is that you should create great content, share the content with people, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. Persistence and patience are the keys to success, nothing will automatically improve overnight, be it your business or search rankings, now all we have to do is to share our love for creating and sharing nice content and not to worry about the ranking every day. When publisinh articles, I prefer ezine, a new article will be indexed and cached in less than an hour, of course your posts on some blogs will be indexed real fast as well, I believe you should see for yourself, let’s look at this one, camping blanket , nice writing, good content, published on popular site, all these points make it perfect for SEO.
By the way, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s easy and really useful, if you don’t use this tool it’s just too bad.